Brandon’s Printing knows direct mail. With our experienced staff of design, print and mail experts, we can handle every step of the direct mail process. From choosing your database, through design and all the way to the mailbox, it’s all taken care of with one phone call. We can even help decipher the ever-changing, and often confusing postal regulations. It’s one stop shopping at its finest!

 

Direct mail is an effective advertising tool that should be included in every good marketing campaign. Every successful business (including your competitors) uses direct mail as a cost-effective method for reaching out to a target audience of new and existing customers.

 

So why direct mail? Direct mail allows you to tightly define your audience so that only those likely to use your products or services will receive your message. Every single printed piece is sent to someone in your prime demographic – it’s like hitting the bulls-eye with every shot.

 

Direct mail, while effective, can be a complicated task. First you must procure a database containing your target demographic, design a visually-appealing piece, write effective copy, print the whole thing, address each piece and get them to the post office, all within the snug confines of the postal regulations. Whew!

 

 

direct mail

n.


Advertising circulars or other printed matter sent directly through the mail to prospective customers or contributors.